** noweb then variables
   :PROPERTIES:
   :DATE:     2011-01-13
   :END:
#+name: replaced-first
#+begin_src latex
  \begin{itemize}
  \item first
  \item data
  \item third
  \end{itemize}
#+end_src

#+begin_src latex :var data="second" :noweb yes
  \section{ordinals}
  \label{sec:ordinals}
  <<replaced-first>>
#+end_src